Behind the story.

Let’s get visual

Making the most of visuals in your marketing means a lot more than just picking …
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Make the words do the work: written content marketing

Make the words do the work: written content marketing

For a lot of marketers, there’s something about the written word that causes them trouble …
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Moving pictures and making sales: getting started with video content marketing

A brief visit to Google reveals hundreds of articles about why video is the most …
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Finding your voice: getting started with audio content marketing

Welcome to the first post in our new series about the four types of content …
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Does your content stand out or blend in?

The first rule of marketing is you must be different. You have to stand out, …
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A simple social media content framework

Coming up with new content ideas for social media is a challenge. What should you …
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Was this post worth it?

After you’ve created a piece of content marketing, like a blog post, a newsletter, a …
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How to make better content by having more fun

Let’s face it, making regular marketing content can be tough. You might not be feeling …
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What to do before you start making content

Congratulations, you’ve decided on a new content marketing tactic for your business. Perhaps you’re going …
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When digital marketing doesn’t work

Digital marketing can be an effective, affordable, and fun way to promote your business. It …
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How to beat the blank page

When it comes time to do your marketing work, whether it’s website copy, social media …
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Affordable content marketing for small businesses

When you’re running a small business, you need your marketing budget to stretch as far …
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Simple (and efficient) ways to promote your content

Digital creators can spend countless hours creating new blog posts, newsletter issues, YouTube videos, TikToks, social …
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Four ways to improve your email newsletter

Email newsletters are more popular now than they’ve been in many years, thanks in part to a surge …
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Growing your social media accounts

A guide that guarantees organic social media growth Growing your social media platforms sounds easy …
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The only ways to get engagement on your content

If you create it, they will consume it, right? Unfortunately, no. As much as we …
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Getting the most out of your content

Great content can take a long time to produce. Researching, outlining, writing, editing, designing, recording, …
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Influencer marketing on YouTube

I couldn’t talk about digital marketing and video without exploring the universe of YouTube influencers …
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Group of people sitting around a laptop looking excited

Connect with millennials on YouTube

The audience figures for traditional broadcast television are declining. Nowadays, millennials (born between 1981 and …
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Finger hovering over a tablet screen social platform

Does your business need to join the newest digital platform?

Since the dawn of social media in the early 2000s, businesses have been forced to …
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Person taking a video of a vase

Create an effective video to reach your marketing goals

What does a video need to succeed on YouTube? The videos on your channel can …
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How to create social media content that performs

With so much noise and chatter on social media, simply posting regularly is rarely enough …
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Add YouTube to your digital marketing strategy

Video content and social media influencers on YouTube can play a key role in the …
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Photo of a laptop with an open notebook in front of it

How to create consistent content

Content marketing is fun to start but difficult to stick with. Generating new ideas, writing …
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