A guide that guarantees organic social media growth
Growing your social media platforms sounds easy. We’ve all heard the saying, “It only takes one viral video.” Sounds like a piece of cake, right? In reality, the chances of you “going viral” are about the same one has at winning the lottery: little to none.
People also tend to forget that going viral doesn’t mean all your dreams magically come to life. One can easily have their five seconds of fame and lose it all in the next five seconds. With that being said, here are five tips you can use to guarantee organic growth on all your social media platforms.
- Understanding your Audience
Understanding your audience is extremely essential if you’re looking to grow your social media platforms. Factors such as the demographics, top locations, and even the gender of your audience can play a key role in how much engagement you have on your social media accounts. Making sure the content you create attracts your ideal audience will greatly affect your engagement numbers. Most social media platforms have an insights catalogue where all the necessary information about your audience is provided.
Consistency is key. No one is going to follow a page that’s only active once every three weeks. This doesn’t mean you should go on a posting rampage; the goal is to find a regular posting schedule that fits your lifestyle. Social media is about consistent dopamine hits. The more content you provide your audience, the better (all in moderation though). There are plenty of free apps and websites that can help you build your own unique posting schedule. Some popular ones include
Each platform has different ideal posting schedules. Instagram specifically encourages three feed posts and five reels per week, as well as 10 IG stories per day. These might be insane numbers for someone who is just starting off in the social media world, so it’s important to take your time and find your own posting rhythm.
Hashtags are truly underestimated in the world of social media. These little fun things can make a world of a difference in the accounts you reach. Research shows that a post with at least one hashtag averages 12.6 per cent more engagement than posts without a hashtag. Social media platforms such as Facebook and Instagram are known to push your content to less than 50 per cent of your following. Hashtags can help you reach more accounts whether they’re following you or not. You should research the hashtags you would like to use before posting. Some might be too oversaturated, others might be dead. Free websites such as Bigbangram and Ingramer are extremely helpful with generating a batch of hashtags for your posts, as well as outing potentially useless hashtags. Make sure the hashtags you use are relevant to your content and overall brand. This will maximize your potential reach.
- Short Form Videos
Short form videos are taking over. TikTok is one of the fastest growing platforms on social media and this can be attributed to their short form video system. Other social media platforms are now hopping on the bandwagon with Instagram creating Reels and YouTube creating YouTube shorts. Social media users today have an average attention span of eight seconds, a whole second less than a goldfish. No one likes reading lengthy captions anymore and you only have an average of 1.7 seconds before a viewer scrolls past your post. You want to create meaningful, captivating, fast-paced videos to keep your audience engaged. Typically, 15 second, fast-paced videos do the best in terms of reach on Facebook, Instagram, and even TikTok. If what you have to showcase doesn’t fit into that 15 second time frame, make multiple parts. This gives you more content to post while also keeping your audience engaged.
- Engaging with your audience
Engaging with your audience can take many forms. Posting engaging Instagram stories or fun polls on Facebook allows you to connect with your audience. The main goal is to create a fun, safe space for your audience to connect with you, as well as each other. No one wants to feel like they’re constantly being marketed to. Replying to comments left under your posts and answering DMs as swiftly as possible makes your audience feel seen and heard. This will make them more likely to engage with your future posts.
Growing your social media accounts doesn’t have to be a huge hassle. Applying these five tips to your social media routine will guarantee steady growth. Oh, you need one last thing: patience.
- Let’s get visual
- Make the words do the work: written content marketing
- Moving pictures and making sales: getting started with video content marketing
- Finding your voice: getting started with audio content marketing
- Does your content stand out or blend in?